Marketing Automation Shopify Setup: 30-Day Plan for Small Teams
A week-by-week marketing automation Shopify setup plan for one- or two-person teams: deliverables, hours, human checkpoints, costs, and how to keep it running.
DTC
Selling to Fleets and Consumers From One Shopify Store
One storefront, three buyers: drivers, independent shops and diesel fleets. How to segment pages, terms, local SEO and email, using Module Repair Lab.
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Marketing Automation for Ecommerce: A Practical Operator Guide
A platform-agnostic guide to marketing automation for ecommerce: the five jobs, build versus buy, a three-stage maturity model, and where automation breaks.
Shopify Marketing Automation: What to Automate First
A practical order for Shopify marketing automation: six jobs to automate first, what triggers each one, and which checkpoints should stay with a human.
Shopify SEO Agent: Automating Fixes and Blog Posts Safely
A Shopify SEO agent can handle titles, alt text, schema, and draft blog posts. Learn what to automate, what to keep human, and how to approve AI content safely.
All-in-One Marketing App for Shopify vs Agency vs In-House
Choosing between an in-house hire, an agency, or an all-in-one marketing app for Shopify? Compare cost, speed, control and quality, then match it to your stage.
Mail-In Service Logistics: Inbound Shipping and Warranty
In a mail-in model the customer ships first, so the inbound leg is the conversion risk. Operator notes on packing, updates, turnaround and warranty pricing.
AI Marketing Agents for Shopify: What They Do and How to Pick
AI marketing agents for Shopify read your store, build finished assets, publish to your tools and measure. See what they do, their limits, and a checklist.
The Marketing Agents Loop: Audit, Build, Publish, Measure
A marketing agents loop is a closed cycle of audit, build, approve, publish and measure. See what each stage needs, where loops fail, and how Tilly runs one.
ChatGPT Jailbreaking: What It Means for Brands Using AI
A plain-English guide to jailbreaking and prompt injection for DTC brands running AI support agents, plus a practical defense checklist before you launch.
Marketing
All Marketing articlesMarketing Automation Shopify Setup: 30-Day Plan for Small Teams
A week-by-week marketing automation Shopify setup plan for one- or two-person teams: deliverables, hours, human checkpoints, costs, and how to keep it running.
Marketing Automation for Ecommerce: A Practical Operator Guide
A platform-agnostic guide to marketing automation for ecommerce: the five jobs, build versus buy, a three-stage maturity model, and where automation breaks.
Shopify Marketing Automation: What to Automate First
A practical order for Shopify marketing automation: six jobs to automate first, what triggers each one, and which checkpoints should stay with a human.
Tech
All Tech articlesThe Martech Stack for a Seven-Figure DTC Brand
A layer-by-layer breakdown of the martech stack a seven-figure DTC brand actually needs, what to look for in each category, and when to add or cut a tool.
Core Web Vitals for Ecommerce: A Practical Checklist
A working checklist for fixing LCP, INP, and CLS on ecommerce storefronts, including how to audit a Shopify store and prioritize the fixes that matter.
Headless vs. Theme Shopify: When Headless Is Actually Worth It
A practical breakdown of when headless Shopify pays off versus a well-built theme, covering cost, team implications, app ecosystem tradeoffs, and a middle path.
DTC
All DTC articlesSelling to Fleets and Consumers From One Shopify Store
One storefront, three buyers: drivers, independent shops and diesel fleets. How to segment pages, terms, local SEO and email, using Module Repair Lab.
Made-to-Order Delivery Promises and Holiday Cutoff Dates
How Creo Fleur Atelier frames a 5 plus 5 day promise, and how to work backward from December 24 to set honest holiday cutoffs for your own made-to-order brand.
Mail-In Service Logistics: Inbound Shipping and Warranty
In a mail-in model the customer ships first, so the inbound leg is the conversion risk. Operator notes on packing, updates, turnaround and warranty pricing.