MYNDR Launches an AM/PM Brain Supplement for Perimenopause
MYNDR is a new DTC brand selling a two-part cognitive support system for perimenopausal women. A look at the product, the positioning, and what operators can learn from the launch.
Marketing
BFCM 2026 Plan for Shopify Stores: A Week-by-Week Playbook
A 10-week, week-by-week BFCM 2026 plan for Shopify stores covering offers, email and SMS, site prep, inventory, support, ads, and the post-sale review.
Latest
Subscribe via RSS
Clear Supplements Launches ClearProteinX Stick Packs
Clear Supplements is a new DTC brand launching with a single product: ClearProteinX, a clear whey and collagen protein in stick packs. What the launch gets right and what to watch.
The Martech Stack for a Seven-Figure DTC Brand
A layer-by-layer breakdown of the martech stack a seven-figure DTC brand actually needs, what to look for in each category, and when to add or cut a tool.
MaxPRO 60 Launches a Five-Ingredient Recovery Topical
MaxPRO 60 is a new DTC brand selling a natural recovery and comfort topical for athletes in cream, spray, and roll-on formats. A look at the positioning and the launch mechanics.
How to Measure Marketing Incrementality Without a Data Team
A practical guide to testing whether marketing spend is actually driving sales, using geo holdouts, on/off tests, MER, and a spreadsheet, no data team required.
Building an AI Content Workflow for a 2-5 Person Marketing Team
A practical pipeline for small marketing teams using AI for content: research, briefing, drafting, editing, and distribution, plus how to avoid generic output.
ChatGPT Jailbreaking: What It Means for Brands Using AI
A plain-English guide to jailbreaking and prompt injection for DTC brands running AI support agents, plus a practical defense checklist before you launch.
Building an AI Content Workflow for a 2-5 Person Marketing Team
A practical pipeline for small marketing teams using AI for content: research, briefing, drafting, editing, and distribution, plus how to avoid generic output.
AI Customer Support Agents for DTC Brands: What Actually Works
A practical guide to deploying AI support agents at DTC brands: which tickets to automate first, knowledge base hygiene, escalation rules, and how to measure results.
Marketing
All Marketing articlesBFCM 2026 Plan for Shopify Stores: A Week-by-Week Playbook
A 10-week, week-by-week BFCM 2026 plan for Shopify stores covering offers, email and SMS, site prep, inventory, support, ads, and the post-sale review.
How to Measure Marketing Incrementality Without a Data Team
A practical guide to testing whether marketing spend is actually driving sales, using geo holdouts, on/off tests, MER, and a spreadsheet, no data team required.
The Email and SMS Flows Every Shopify Store Needs
A practical breakdown of the seven core lifecycle flows for Shopify stores, with trigger, timing, message count, content guidance, and setup priority.
Tech
All Tech articlesThe Martech Stack for a Seven-Figure DTC Brand
A layer-by-layer breakdown of the martech stack a seven-figure DTC brand actually needs, what to look for in each category, and when to add or cut a tool.
Core Web Vitals for Ecommerce: A Practical Checklist
A working checklist for fixing LCP, INP, and CLS on ecommerce storefronts, including how to audit a Shopify store and prioritize the fixes that matter.
Headless vs. Theme Shopify: When Headless Is Actually Worth It
A practical breakdown of when headless Shopify pays off versus a well-built theme, covering cost, team implications, app ecosystem tradeoffs, and a middle path.
DTC
All DTC articlesMargaret's Fine Consignment Takes 30 Years of Resale Online
A Louisville consignment shop with 9 rooms and three decades of trust is now selling online. Here is what the move to Shopify does and does not solve.
Creo Fleur Atelier Launches Made-to-Order Silk in Hoboken
Creo Fleur Atelier is a pattern-led, made-to-order silk house shipping from Hoboken. Here is how the operator side of the launch actually works.
MYNDR Launches an AM/PM Brain Supplement for Perimenopause
MYNDR is a new DTC brand selling a two-part cognitive support system for perimenopausal women. A look at the product, the positioning, and what operators can learn from the launch.